A new Roy Rogers location opened at 10:30 a.m. this morning in Gainesville.
The fast food sandwich chain began as a family business, operated by the Plamondon family, according to the Roy Rogers website.
According to a release, the first 50 most enthusiastic fans waiting in line today will receive a $250 Roy Rogers gift card, and other prizes.
The new location is at 7484 Webb Drive.
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