Historic Manassas, Inc. (HMI), the organization in the City of Manassas that handles special events and tourism related functions for the city, now has a new logo.
According to HMI Marketing Coordinator Brittany Bowman, the organization decided to have a new logo designed that better reflected their role in the community.
“The logo prior to the new design was the Train Depot in downtown Manassas. Over time, it caused confusion with who HMI was and what they do in the community – people believed the organization dealt with history in the City or was just tasked to run the Train Depot so we felt it was time for a change,” stated Bowman.
The logo was completed by Patrick King, owner of the Manassas-based digital marketing firm Imagine.
“We are humbled to be a part of this rebrand, excited that Manassas is undergoing a wonderful amount of growth and change, while still staying true to its history. We felt it was fitting to create a logo that married a vibrant energy to its beautiful architecture, and are are very proud of the result,” stated King.
To determine what direction to take the design process for the logo, Bowman said that HMI ran a survey to gather community input.
“We received a large amount of responses that felt the image of the Train Depot represented just that, the train depot, and not our organization. Our organization’s mission statement is to promote, preserve, and enhance our vibrant historic downtown and from the information we gathered a streetscape seemed like the perfect logo. We choose the buildings along Main Street and also decided to incorporate the historic water tower as the welcoming point to our downtown,” stated Bowman.
The new logo will be featured on HMI’s website, as well as all of their promotional materials.
“I believe our community is proud of our downtown and how far it has come since the revitalization began 30+ years ago,” stated Bowman.